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QIPCO British Champions Day capacity increased to 32,000 following initial sell-out

23 Sep 2012

A Champions Bar facility has been created to accommodate an additional 1,500 people on Britain's richest raceday which is likely to bring down curtain on Frankel's glittering career.

Ascot is gearing up to host the second edition of Britain’s most valuable raceday on Saturday 20 October. Image courtesy of

Following a sell-out of the original QIPCO British Champions Day capacity of 30,500 this weekend, four weeks in advance of Britain’s richest raceday, British Champions Series is pleased to announce that 1,500 additional spaces have been created at Ascot on Saturday 20 October.

They are in a bespoke new temporary facility, the Champions Bar, to the west of the main grandstand.

In all this increases capacity to 32,000 and that will be the cut off for admission on the day when five championship races will be run for prize money of £3m and the world’s best racehorse, Frankel, is expected to have the last race of his spectacular, unbeaten career.

Admission to this new facility, which consists of a Grandstand ticket and a Champions Bar badge, is priced at £36, or £10 to existing Grandstand ticket holders, and will allow access to the Premier Admission lawn as well as the private marquee.

For every upgrade sold to existing Grandstand ticket holders, a general Grandstand ticket will become available, so 1,500 additional racegoers can be accommodated on site.

Tickets will go on sale at 9am tomorrow (Monday 24 September) on this Ascot ticket hotline only: 0844 346 3000. A maximum of four tickets will be sold per caller.

Rod Street, Chief Executive of British Champions Series, said: "Notwithstanding the obvious additional interest generated by the Frankel factor, it is still a remarkable landmark for us to have sold out our original 30,500 capacity in year two of QIPCO British Champions Day so early.

"We have worked closely with Ascot to decide on the final capacity of 32,000. The customer experience is paramount and the priority for us is that racegoers – many first time or not regular visitors – have an enjoyable and comfortable day and want to come back.

“On top of the high-class racing action, we are going to have some superb attractions on the day and would like to encourage racegoers to arrive early and enjoy the occasion.”